"The Price You See Is The Price You Pay"

This means that when you arrive at the dealership, the only additional costs above the advertised price are taxes, government fees such as title and registration, and the dealer documentation fee, which is regulated at $85.

This differs from many other dealerships that apply dealer add-ons or installed options to all their inventory, expecting customers to pay more for their vehicles. Not all add-ons are bad—some provide value that customers may need or want. The problem arises when dealerships excessively mark up or inflate the price of these add-ons and then require customers to pay for something they do not need or want in order to purchase the car.

It also becomes an issue when add-ons are not properly disclosed in advertised specials, online prices, or online payment calculators. For example, you may be shopping online with another dealer or corresponding with an agent, expecting to buy a vehicle at a certain price or payment, only to arrive at the dealership and discover unexpected or unwanted products have been added on.